Writing quality and original articles for a blog is a frustrating work, especially for those writers with English as their second language. I also come from a blogger community that struggles to write articles effectively.
The difficulty in writing original content without holding an extensive writing experience could quickly become a pain for new bloggers, both native or non-native alike.
I personally struggled a lot at the beginning when I started my first blogs. Although my English has improved to some extent but still, thinking about writing a new article always hit me with that age-old writer’s block.
In this article, I’m going to share with you those 5 techniques that I use for myself to write blog posts. It has helped me improve my content writing skill as well as increasing the confidence to pull off any topic to write on.
These tips are not exclusive to non-English speakers, but it’s rather a collection of comprehensive tips that are being used by natives as well, especially by the news editors all around the globe.
So to be honest, rewriting or summarizing from other’s work is just another part of the content writing profession. Almost 90% of all writers including professional content writers and bloggers often use these rewriting techniques to write original & high-quality articles.
Just think for a moment, the internet of today is flooded with information. There is nothing you can come up with unique anymore. Every topic you can possibly think of has already been written extensively. Therefore the next time you are going to write a quality and informative article; you will be faced with two options to do it.
- Do your own research and write.
- Rewrite the available information in your own words.
Pros & Cons Of Rewriting Articles From Other Sources
Rewritten articles based on other’s work have their own set of pros and cons. Because you are much more limited by the information that you gathered from the sources.
If the original content contains valuable information and statistics, then the possibilities are high that your rewritten article would also inherently have the same value.
On the contrary, if you are going to write content with your own research material then the final result may not have the same weight as others. Also, it usually takes a much longer time to produce such a unique piece of content.
Therefore, average bloggers like you and I can not put the effort, time & energy into producing such content. The rewriting technique is our only bet. But it’s also like playing with a double edged sword, because doing it improperly could lead to the violation of copyright infringement, which is an invitation of manual penalty from Google.
So, there are actually two ways to rewrite an article from another source.
- Automatic way (using an online tool such as article spinner)
- Manual way (entirely written by a real human being)
Automatic Way Of Producing Content
The automatic way of producing content is called spinning an article. There are a lot of online tools available just to do this task. Few of them are free and others allow the advanced features for only their paid plans.
There are mainly two ways of how these tools work. All you need to do is feed the tool with the original source of content and it will spin some words here & there to produce technically unique content. But it does not add any additional value to the end result.
Disadvantages Of Using Content Spinning Tools
Almost all of the time, the result delivered by these tools has an unnatural way of sentence structure and punctuation. These tools are often used by spammy bloggers.
You might have come across such sites before. Where you can clearly notice that something is off in their writings.
The worst part of using such tools is that google can easily catch those spammy contents and block them from getting ranked in its search results.
Because Google has an unlimited resource and powerful supercomputers with cutting edge machine learning algorithms that effortlessly identify these spun & twisted articles from another source.
Advantages Of Using Spinning Tools
To maximize the effectiveness of using such tools, many bloggers use another clever method.
After the content spinning tool produced the result, they gave it a human touch by manually editing and fixing the content.
It somehow eliminates the errors and neutralizes the artificial sentence structure & punctuation problem of such tools. So that audience can read the content smoothly.
Content produced this way is much harder for Google, and even for humans to identify it as wrong. Although this type of content does not do well on google search and can be penalized by Google if caught.
The moral of the story is that using the article or content spinning tools is not a good idea. Serious bloggers with long term goals don’t even look at this option as an option.
Now, let’s talk about the natural and manual way of rewriting content, which is both illegitimate and effective to produce unique content in a much shorter period of time.
Manual Way Of Rewriting Article
This is a completely different story altogether. Rewriting articles from others’ contents has been used for decades, mostly by news reporters.
In news articles, you can see the main facts of the news remain the same. But hundreds of articles are being written using the same information, facts, and statistical data over & over again, but in different orders and with different contexts surrounding those original facts.
Rewriting articles this way has no violation of copyright infringement. Hence making it very effective for bloggers and content writers to write unique articles without investing a lot of time into the in-depth original research.
All you need to do is copy the ideas, concepts, and facts from the original source. And then essentially condensing the post into outlines, and then rewriting the concepts into your version of the post.
But there are some things to keep in mind. Your job is to produce your content as unique as possible even the base concepts are the same. You can do it by putting your perspective into the writing.
For example, if I were to write a blog post on a product review, then the chances are you wouldn’t find any factual data that are completely different from others. Because essentially the product is the same and so is the factual data about it.
The main difference you would notice is the perspective of reviewing that product and the presentation of the data is varying from one writer to another.
Performance Of Rewritten Articles In Google Search Ranking
One of the dark secrets of the internet today is that very few bloggers and content writers actually put the time and effort into creating unique content.
Most people, including bloggers like us, don’t have the capacity or the money to invest in such rigorous research before writing the free blog contents, and which can only be monetized by display ads or with affiliate sponsored links.
The main question now is whether this style of rewriting content could rank on google search or not? The obvious answer to this question is yes.
You see the main problem with this technique is that the main original source is still out there on the internet, from where you just have copied the informational data and integrated it into your content.
So to outrank the original post by the new one, you either have to add significantly more information to it or you can write on an entirely new topic but with the help of original source material to guide you through.
This way the freshly written content will be entirely new & unique but still, hold the same or higher value than the original source.
You should always verify the source to be as detailed as possible when rewriting an article. Because if you start off by a source that itself is a rewritten work, then your output will be less effective and will hold no additional value.
So let’s summarize the discussion into 5 easy to remember tips, which you can follow the next time when rewriting content for your blog.
Tips #1 Copy Concepts Not Words
One of the most important things to understand is that rewriting is all about taking inspiration and ideas from others’ sources, not stealing them. Read the source material a few times to get a good grasp of the concept before starting to rewrite.
Once you understand the idea inside of the source content, it will become much easier for you to write your own version of the idea as well.
Tip #2 Don’t Use Content Spinner Unless You Need It
Online content spinner tools do more harm than good. Your site might get penalized by Google if you get caught. Many bloggers are shamelessly promoting such tools for their sole benefit of sweet affiliate commissions. You should avoid such promotions.
If english is your second language then invest in a good grammar checker tool; such as Grammarly. I use it every day.
I highly recommend this tool. You can read the full review of Grammarly here.
Tip #3 Use As Much Source Material As You Can
There will be a significant difference if you use more than one source content to rewrite your article. The more data you have in your hand the better the result will be.
So it’s a good idea not to rely on just one content, rather collect as many articles or contents you can find on the internet and use them all to write your article.
Tip# 4 Do Not Copy The Bullet Points
It’s pretty obvious that when you use others’ content as the base for your writing then some headings and bullet points will also be carried over to your writing. But your job is to minimize that as much as possible.
Always write your article from a different point of view than the original. This way you can easily differentiate your work from the original. And don’t forget to include more data or facts if needed.
Add additional points and your ideas into the writing to make sure you are not just rewriting but improving the old content.
Tip# 5 Don’t Rewrite Sentence By Sentence
This is a common mistake many bloggers make. They tend to start rewriting the source content sentence by sentence. This is a big red warning sign.
When you rewrite a content sentence by sentence, you will more likely to use a similar set of words as the source material. Which will make your content look the same as the original. This is what we are avoiding to happen.
Instead, you use rewrite paragraph by paragraph. It should reduce the possibility of accidentally duplicating their prose or specific word choices.
Rewriting content is not like traditional writing where you use the brain a lot. You will get used to it after creating enough content for yourself. You can certainly improve content quality by practicing and creating more content.
Rewriting is still used by millions of content & copywriters every day. When done correctly no one can identify your content as a rewritten work of another content.
I use these mentioned tips myself to make sure my rewriting is unique, and provides value to my readers. Your job is to do the same.